Popularization of the brand through the mobile application.
Developed a mobile application that is not only the reflection of the desktop website but merges the classic ecommerce experience with fun games and contests.
App users get an initial offer after downloading the app, then can play quick games and get a chance to win prizes (including trips), download beautiful stickers and use them in other mobile applications, create unique looks with merchandise and then vote on the best ones. Plus, they can make purchases anytime, anywhere.
The chosen technology of retail gamification boosted engagement and sales via mobile app - ten times better than a desktop online store.